Category Interviews

Dipped In Butter on Viral Outfits, Sneaker Drops, and Building His Own Lane

From Baltimore classrooms to viral outfit videos, the creator behind @DippedInButter1990 talks sneaker culture, handling internet hate, working with brands, and why matching is overrated.

Some people follow fashion trends. Others build their entire identity around refusing to follow them. Baltimore-based style creator Wizard Kelly also known as Dipped In Butter (@DippedInButter1990) falls firmly into the second category.

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Syre Da Don’s Dad Talks Viral Fits, Brand Deals & Raising a Fashion-Forward Kid

From viral moments to carefully curated fits, professional baller Joshua is helping his four-year-old son Syre find his voice in fashion — one outfit at a time.

What started almost organically has grown into something much bigger. Syre has developed a personality and presence all his own, with his parents guiding him while letting his individual style take shape.

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Meet Lathan Lane: How His Family Is Building a Kids’ Fashion Icon(EXCLUSIVE)

Lathan Lane has been getting clothes from your favorite kids’ brands for free. Sounds great right? Getting paid to create content for those brands sounds even better. Doesn’t it?

But if you’re a parent looking at all those ridiculously well-dressed kids on Instagram wondering how their parents are getting clothing brands to send them products, here’s the part you might be missing: the free clothes usually aren’t where the relationship starts.

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