From viral moments to carefully curated fits, professional baller Joshua is helping his four-year-old son Syre find his voice in fashion — one outfit at a time.

What started almost organically has grown into something much bigger. Syre has developed a personality and presence all his own, with his parents guiding him while letting his individual style take shape.

For Joshua, it’s not just about putting his son in the latest pieces. It’s about teaching him how to express himself, understand quality, and eventually make his own choices.

Today on FitGrades, we’re highlighting Syre Da Don — viral sensation and UGC creator making a name for himself on TikTok through fly fits, iced-out chains and an incredible amount of personality. Check out our interview with his father to find out the key to going viral as a child influencer, what to look out for when working with brands, and much more.

Q: Take us back to the beginning. When did you decide Syre was going to start creating content?

Joshua: Honestly, it really wasn’t even a thing for me at first. His mom was the one who said, “We need to try to get into this.” From there, we just started pushing the narrative and seeing where it would take us.

Q: How has the relationship with brands evolved since then?

Joshua: In the beginning, we were reaching out to brands, and Jordan Craig was one of the first brands to work with us. Now we’re starting to see more brands come to us, especially streetwear brands and people who are trying to build something from the ground up.

We’re open to having those conversations, but we’re also intentional about who we work with. You have to build yourself from the ground up, so we’re always thinking about what direction we want Syre to go in and whether a relationship is actually going to help him grow.

Q: So it’s not necessarily about how big a brand is?

Joshua: Not at all. It’s really case by case.

A brand can be cool and have nice pieces, but if we feel like the relationship is going to leave us stagnant, then it’s probably not for us. We’ll talk to the coordinators or the brand owner and get a feel for where they’re trying to go.

We don’t want to be biased, but we don’t want to be static either.

Q: Syre has had several viral moments. Did you eventually figure out a formula for going viral?

Joshua: I wouldn’t say there was some secret formula. After the first post went viral, it was really about consistency.

It wasn’t like, “This is exactly what we have to do every time.” We just kept creating, kept posting and kept moving in that direction. I think consistency is what ultimately helped us.

Q: How would you describe Syre’s style? How much of it comes from you versus being completely his own?

Joshua: Recently, I’ve been giving him options. I’ll put a few pieces in front of him and say, “You can pick this, this or this,” and let him choose.

His style definitely has elements of me and his mom in it, but it’s also becoming his own. Sometimes his mom will dress him, sometimes I’ll put something together, and sometimes he’ll have an opinion about what he wants.

It depends on how he’s feeling and what’s happening in fashion at the time. If BAPE is having a moment, we’ll find something that fits that energy.

At the end of the day, though, we’re trying to make sure it still feels like Syre.

Q: As a dad, what is it like watching Syre develop that personality through fashion?

Joshua: I think he gets a lot of it from me and his mom.

I’m a grown man, but I’m still a goofy person. I don’t carry everything on my shoulders. And kids reflect the people they’re around.

Obviously, Syre is going to have his own personality, but he’s going to pick up things from what he sees us doing. His mom and I like to have fun, we like to laugh, we know how to dress—and he sees that.

So he’ll look at us and think, “I want to do that too.”

I think that’s where a lot of his personality comes from.

Q: Joshua, you’ve also worked with brands and have your own style. Do you see yourself getting more involved with fashion and content?

Joshua: I have worked with brands before. I haven’t really done much recently because I play professional basketball, and I’m training to get back overseas.

At one point, I just realized being in front of the camera all day wasn’t really my thing. But I’m definitely more open to it now.

Syre is different, though. He’s been around cameras his whole life. He’s seen me playing basketball, he’s been around big crowds, and he’s been in front of cameras himself.

For him, it’s just normal. He doesn’t overthink it. I think that’s one of the things that makes his content feel natural.

Q: What do you look for in a streetwear brand before deciding Syre should wear it?

Joshua: Quality is probably the first thing.

We want pieces that feel substantial, that are well-made and that you can actually wear. We pay attention to the stitching, the materials, the prints—everything.

We’re not trying to put him in something that looks good for one picture and then falls apart after one wash.

But it’s also about the message. What does the brand represent? What are they standing behind?

That’s important to us.

Q: How involved is Syre in those decisions?

Joshua: Very involved now.

We’re not just handing him clothes and saying, “This is what you’re wearing.” We’ll ask him, “Do you like this? What would you wear with it? What shoes would go with this?”

We’re starting to let him piece things together himself.

That’s important because eventually he’s going to have his own style. We want him to be able to say, “Dad, I like what you picked, but I want to wear this.”

Q: Why is it important to start developing his sense of style at such a young age?

Joshua: He’s four right now, but eventually he’s going to grow into his own person.

As he gets older, he’s going to see what kids at school are wearing. That’s where a lot of trends come from—people seeing different things and putting pieces together in their own way.

So we’re giving him a foundation, but we’re also giving him the freedom to experiment.

We might give him three or four options, but ultimately we’re letting him make the choice.

Q: You have a strong relationship with Jordan Craig. We’ve seen Syre all overe their website. What does that partnership mean to your family?

Joshua: We forever rock with Jordan Craig.

They were one of the first major brands to really take Syre in, and we’ll always appreciate that.

And their pieces are fire. At one point, I was even telling his mom, “We did the basic pieces. Now we need to start getting some exclusives going.”

So we’re definitely looking forward to continuing to build with Jordan Craig.

Q: Where do you see Syre going next? YouTube, modeling, more social content?

Joshua: Eventually, YouTube.

He already has TikTok and different social platforms, but I’ve been trying to slow down how active he is because there is a lot out there on social media.

As adults, sometimes we can overlook certain things. Kids don’t necessarily understand everything they’re seeing yet.

But we’re definitely interested in YouTube. His mom and I have talked about having him wear a piece and then actually review it himself—talk about what he likes, how he styled it and what he thinks about it.

We’re just giving him time to develop his vocabulary and become more comfortable expressing himself.

I don’t want it to feel forced. I don’t want to be standing behind the camera telling him what to say.

It has to be natural.

Q: What are some of Syre’s favorite streetwear brands right now?

Joshua: BAPE is definitely one. Their kids’ pieces are really fire right now.

Ksubi has some cool stuff too. Supreme is always going to be in the mix.

There’s also a newer brand, RBE, that we’ve been checking out. We just ordered him a few pieces from them.

There are a lot of major brands that we like, but we’re also interested in what’s happening with the newer brands. That’s where you start seeing different ideas and creativity.

For us, though, it’s not just about the name on the shirt. It’s about what the brand stands for and what the message is.

Q: Are there certain things you won’t allow Syre to wear?

Joshua: Yeah. We’re pretty intentional about that.

We’re not really into skulls or overly demonic imagery. We don’t want him wearing something just because it looks cool when the message behind it isn’t something we want to represent.

You might see a shirt and think it’s fire, but then you look closer and there’s skulls or dead bodies all over it.

That’s just not what we’re trying to put on him.

We’ve even had people around us say, “I don’t wear skulls,” so that’s something we respect.

Q: Is Syre starting to have stronger opinions about what he wears?

Joshua: Absolutely.

As he’s getting older, his vocabulary and understanding are changing. Now we’ll show him something and ask, “You want to wear this?” and he’ll straight-up say, “Nah, I don’t like that.”

So he’s definitely starting to develop his own opinions.

And honestly, that’s what we want.

Q: At what age do you think kids really start developing their own fashion identity?

Joshua: I’d say around five or six is when they really start formulating their own opinions.

That’s why I’m trying to start Syre early. I can’t even remember what I was wearing at four or five, but I know I definitely didn’t have a say in it.

We’re doing things differently with him.

His mom and I will put together some options based on what we already have, then we’ll tell him, “You like these pieces? Cool. Go pick your shoes and figure out how you want to put everything together.”

Then we let him do his thing.

At the end of the day, we’re not trying to create a miniature version of ourselves.

We’re giving Syre the tools, the foundation and the freedom to become his own person.

FOLLOW SYRE on Instagram | TikTok