The new Devin Booker, Nike and Chevy collab brings classic American muscle directly to sneaker culture with the release of the Nike Book 2 “Pretty Penny.” Dropping globally on August 26 for $155, the sneaker draws inspiration from Booker’s prized 1959 Chevrolet Impala convertible. It blends mid-century automotive nostalgia with modern basketball performance.
Table of Contents
Everything You Need To Know About The Devin Booker, Nike and Chevy Collab
If you have seen the early campaign photos, you already know the vibe.
Booker is out here posing with a gorgeous, penny-colored ’59 Impala wearing vintage-cut apparel. The entire shoot feels classic, timeless, and remarkably high quality. It does not feel like a forced corporate marketing stunt. It just feels like a dude showing off the things he genuinely loves.
What Makes the Devin Booker, Nike and Chevy Collab So Special?
Let’s be honest: copper is an underrated colorway.
It sits right in that sweet spot where it is not quite orange and not quite brown. Nike calls the official shade “Metallic Red Bronze,” but real ones know it is pure copper coin aesthetic.
The design roots run much deeper than a simple paint swatch. Devin Booker has an extensive classic car collection that he affectionately calls “The Library.”
According to Booker, his obsession started with one specific ride. “I’ve been a lifelong Chevy fan and I truly love adding classic cars to my garage, The Library,” Booker shared during the official rollout. “Bringing together my Michigan roots and my passion for Chevy makes this project really special.”
This release pays direct homage to that heritage.
The Details: Hood Ornaments, Vintage Boxes, and Nostalgia
Nike and Chevrolet went heavy on the storytelling here. This is not just a standard basketball shoe slapped with a car logo.
Here is what makes the “Pretty Penny” drop stand out:
- Hood Ornament Tongue Badges: The top of each tongue is modeled after the iconic hood ornament of the ’59 Impala.
- Embroidered Heel Badges: The classic Chevrolet Impala emblem sits cleanly on the rear heel.
- Custom Mid-Century Packaging: The shoe box is inspired by vintage Chevy Accessories packaging from the 1950s and ’60s, featuring kraft paper, bold teal-and-orange graphics, and oversized retro type.
- Apparel Capsule: The release includes a throwback “Heartbeat of America” t-shirt, referencing Chevy’s famous ad campaigns from the ’80s and ’90s.
Release Date, Retail Price, and Resale Demand
If you are trying to grab a pair at retail, mark your calendar.
- Shoe Name: Nike Book 2 “Pretty Penny” (Chevrolet Collab)
- Colorway: Metallic Red Bronze
- Official Global Release Date: August 26 at 10:00 AM EST
- Retail Price: $155.00
- Where to Buy: Nike SNKRS app and select boutique retailers
Detroit got the first taste during an exclusive early drop at Burn Rubber for the Woodward Dream Cruise, where Booker rolled through alongside 40,000 other classic rides.
Demand is already through the roof. Early pairs on secondary platforms like StockX have traded near the $400 mark. That tells you everything you need to know about how badly people want these.
Best of all? This is just part one. The full four-sneaker collection mirrors four different Impalas from Booker’s garage (’58, ’59, ’62, and ’63). The remaining three colorways are slated to land by December.
Final Verdict
The Devin Booker, Nike and Chevy collab hits all the right notes. It combines authentic storytelling, clean execution, and genuine automotive heritage.
Whether you are a car enthusiast, a hoop head, or just someone who appreciates a well-crafted sneaker, the “Pretty Penny” Book 2 is easily one of the best signature shoe crossover projects we have seen in years.
What do you think about the brand new Devin Booker, Nike and Chevy Collab? Let us know in the comment section.
